MFL new deal, more questions then answers.

The Malaysian Football League announced broadcasting rights for the 2020 season in a press conference in Johor Baru.

But looking at the press release and TV reports as well as online media reports, there are more questions then answers.

And here goes, hopefully MFL’s heavily assembled corporate communications team will come out with the answers or another PC can be held in JB.

1. What is the amount and duration of the sponsorship?

2. What happens to Iflix. The distribution of matches between the two

3. Production is obviously done by MFL in house production team, so will they reveal details of production say for the M League this season?

4. The app will soon be launched and the new sponsors will do a “ market test” for 60 days. So what are the packages going to cost the man in the street?

6. How much of data will this app consume for a normal 99 minute duration match?

7. If not wrong the teams will get their share from the packages bought by their fans. Example if NS has 25,000 subscribers for their matches, what percentage will NS receive?

8. Are teams assured of their yearly broadcast rights, like the grants they receive or will it be dependent on the number of subscribers they have supporting them?

9. Since this company has paid in advance this year an amount not less then RM47 million, what will happen for next season taking into account the MP Silva issue when advance was given.

10. And why not s there no news in another company that promised to bring in money for the M League.

Just out of curiosity, I ended up on the internet to find out more of a company that has tremendous faith in our Football when even GLC’s shy away.

Read carefully and try to see the obvious link in this whole scenario.

Here are details of two key members of the company in Football related activities

Enervive Consultancy (EVC) boasts unique experience in sports advisory, especially on sports governance and commercialisation in Malaysia.

NIZAMUDDIN HAMID

CHIEF EXECUTIVE OFFICER

As the founder of Messrs Zharif Nizamuddin, Nizamuddin possesses vast experience in corporate and commercial transactions. He has worked with clients from various disciplines and market sectors, including large public listed institutions, aspiring SMEs and high net worth individuals, helping them leverage profitable ventures.

As the Football Association of Malaysia (FAM) former General Counsel, he played a vital part in establishing the ground works for the inception of Football Malaysia LLP (FMLLP), currently known as Malaysian Football League (MFL). He has also served as the executive committee for a renowned Super League football team and for his alma mater, Royal Military College Alumnus Association.

Nizamuddin assumed the leadership of Enervive Group of Companies in 2016, seconded from a law firm, Messrs Zharif Nizamuddin.

SHAHRIZIN SHAHARUDDIN

CHIEF COMMERCIAL OFFICER

Shahrizin or better known as Zin began his career working in sales and marketing at TM Net Sdn. Bhd. He become in involved in sports marketing after his stint as as sponsorship manager for English Premeir League Masters in 2007 featuring former EPL top players including, Robbie Fowler, Steve McManaman and Stephan Henchoz. Zin has 15 years of experience in sports marketing. His experience extends across numerous sports undertakings, advising and managing major events, sponsorship, brand activation, broadcats & media and athlete management.

Over the course of his sports marketing career, he has worked in few established sports agencies such as Football Focus Asia, Aston Moore Sports and as Sponsorship Director for Dentsu Sports Asia where he has been instrumental in securing major sponsors for Kuala Lumpur SEA Games 2017. Among the big brands under Zin’s charge during the Games are Air Asia, Sony, AEON, Malaysia Airports, Ajinamoto and Grab.

Across his spell within the sports industry, he has also involved in many sports organisation including Football Association of Malaysia (FAM), Football Association of Selangor (FAS), Malaysia Rugby Union, and Malaysia Ministry of Youth and Sports. He is also the former Selangor Futsal team Manager apart from being the former Chief Marketing Officer of Malaysia Football League (MFL).